Samarth Jajodia
53
External
0
Close
Purplle Beauty
solving for product design challenge, driving business through design
How I introduced a new feature to help users improve consistency in maintaining their beauty & personal care routine, while increasing customer retention and boosting sales.
Platform
Android (Native)
Role
Research, Wireframing, Interaction/Visual Design
Timeline
Apr 2023 (48-hours)
Worked with
(Sole)
Context
I participated in a 48-hour product design challenge where I worked on identifying the right problem that could bring impact followed by designing the solution — for a given mobile app called Purplle with the goal of benefiting both users and the business.
Purplle is a top-rated online beauty and cosmetics app in India, ranked #3 in the beauty category. It offers a mobile app with affordable options and a wide selection of popular brands like Mamaearth, Maybelline, L’Oreal, Sugar, and more.
Purplle is a top-rated online beauty and cosmetics app in India, ranked #3 in the beauty category. It offers a mobile app with affordable options and a wide selection of popular brands like Mamaearth, Maybelline, L’Oreal, Sugar, and more.
Timeline
Problem Space
Beauty and personal care routines are an essential aspect of daily life and individuals often struggle to maintain consistently. Irregularities in beauty and personal care lowers effectiveness of the what a skin or hair care product is meant to deliver, leading to dissatisfaction and more. This issue not only affects personal health and wellness, but it also poses a challenge for businesses within the beauty industry.
Helping users improve consistency in maintaining their beauty and personal care routine.
Thinking business
An important aspect of the design challenge was to address a problem that could have a positive impact on the business thereby improving key metrics
— increasing customer retention and boosting sales.
With these business goals to solve for, I thought it was crucial to address the problem of improving the consistency in beauty routine to support both user needs and business objectives. I found potential in this domain so I started to explore further on the problem.
— increasing customer retention and boosting sales.
With these business goals to solve for, I thought it was crucial to address the problem of improving the consistency in beauty routine to support both user needs and business objectives. I found potential in this domain so I started to explore further on the problem.
Solution
Beauty and personal care routines are an essential aspect of daily life and individuals often struggle to maintain consistently. Irregularities in beauty and personal care lowers effectiveness of the what a skin or hair care product is meant to deliver, leading to dissatisfaction and more. This issue not only affects personal health and wellness, but it also poses a challenge for businesses within the beauty industry.
Process
